#streaming revenue

[ follow ]
fromDigiday
4 days ago

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

These mobile-first shows run just two to three minutes per episode and are shot vertically, but unlike typical short-form clips they trade quick dopamine hits for narrative tension. Each installment feels like a miniature TV episode complete with characters, arcs and cliffhangers that pull views into the next. Instead of doomscrolling, they bridge - one micro drama at a time.
Media industry
#youtube-music
Music
fromSocial Media Today
2 weeks ago

YouTube Paid Out $8 Billion to the Music Industry Over the Past Year

YouTube paid $8 billion to the music industry, nearing parity with another platform's $10 billion 2024 payout and exceeding a prior $6 billion figure.
Film
fromBusiness Insider
2 weeks ago

Micro dramas viewed on phones took over China. Now they're coming for the US.

Made-for-mobile microdramas rapidly grow into a lucrative short-form market, produced quickly on low budgets with AI, sensational plots, and diversity and violence concerns.
fromTalkMarkets
2 weeks ago

Netflix Continues To Monetize Beyond Streaming

Netflix's Q3 revenues grew 17% to $11.51 billion in line with the Street's forecast. Its impressive content line-up helped drive viewership. According to reports, KPop Demon Hunters alone added " roughly 500 million viewing hours, with another about 400 million expected in the fourth quarter." EPS of $5.87 was significantly short of the market's forecast of $6.97. Netflix no longer reports a subscriber base, but analysts believe that it continues to add viewers in non-English speaking countries.
Business
UX design
fromMedium
2 months ago

How Netflix Turns Pauses Into Profits

Pause-screen ads deliver advertising during natural viewer breaks, preserving immersion and user control while generating revenue and exposure without interrupting active viewing.
fromAdExchanger
3 months ago

WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself | AdExchanger

Warner Brothers Discovery will separate back into two independent, publicly traded companies by mid-2026. The separation follows a merging process that began in 2022.
Media industry
[ Load more ]